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SEO

Posted on Feb 2nd, 2008 • Category: SEO

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  1. PageRank Sculpting: Necessary Or Not? 15 Oct 2008, 6:34 am
    Google Webmaster Central says PageRank sculpting isn’t necessary. Rand Fishkin, on the other hand, says it works. Who should we believe? To put it into perspective, let’s clarify each position in their own words. First, GWC: Q: What about using rel=”nofollow” for maximizing PageRank flow in my internal link architecture (such as PageRank sculpting, or PageRank siloing)? […]
  2. Three Local Search Tool You Shouldn’t Pass Up 14 Oct 2008, 8:28 pm
    If you own a local business and you are looking for a great way to get listed in the search engines and help your prospects find you then there are tools you must know about and use, and they all belong to a popular search engine: Google Local Yahoo! Local MSN Live Local These three local search directories are […]
  3. Is Link Buying Immoral? 14 Oct 2008, 8:22 pm
    WebPro News has an interesting article on link buying. Evidently, Danny Sullivan, a well known SEO guru, was approached by a link seller then reported that link seller to Google. Poor link seller. Actually, I have no sympathy for the link seller at all. Clearly, Danny Sullivan knew what he was doing. And he was right. […]
  4. Get Free Links Using This Free Google Tool 14 Oct 2008, 5:49 am
    One often overlooked free webmaster tool that Google provides for free is a link diagnostic tool that lets you analyze all the links on your website to determine what web pages link to your 404 error pages. You can use this tool to identify these links and help your search engine optimization efforts. Also by […]
  5. Use Site Search To Determine Your Best Keywords 13 Oct 2008, 10:00 am
    Google Site Search is a useful tool for helping you discover new keywords for your niche, business and your search engine optimization efforts. Be aware: Not every visitor will use it. In fact, most users won’t use site search, but you can get enough information from the users that do use it to help you […]
  6. Affiliate Links Are Do-Follow, Says Search Engine Engineers 13 Oct 2008, 5:22 am
    Rand Fishkin reported this from the SMX conference: Shockingly, when asked point blank if affiliate programs that employed juice-passing links (those not using nofollow) were against guidelines or if they would be discounted, the engineers all agreed with the position taken by Sean Suchter of Yahoo!. He said, in no uncertain terms, that if affiliate links […]
  7. Are You Branding Yourself Through Spam? 12 Oct 2008, 4:06 pm
    Aaron Wall says you should. Actually, he was just repeating 3Dog Media. At best, 3Dog Media uses flawed logic. While this plan may have worked for BMW, it wasn’t a planned strategy. They just happened to have made out better in the long run because they drew so much publicity for themselves. If the brand […]
  8. Does Anchor Text Still Matter? 12 Oct 2008, 4:53 am
    If you’ve noticed that certain web pages have lost search rank in the last couple of months then you may be wondering why. According to Blogstorm, it’s because Google has devalued anchor text in its algorithms. But according to Google Webmaster Central, one of the two most important, quality inbound links counted are links with […]
  9. Cool SERP Feature, But Where Is It? 11 Oct 2008, 10:29 am
    Marketing Pilgrim reports that Google has added a new feature to its blog search SERPs. The feature is the addition of the number of blog posts made, the number of authors, and the date of the last blog post. Cool feature. Except that when I searched for blogs by keyword I didn’t see that feature […]
  10. Is PageRank Sculpting Worth The Effort? 11 Oct 2008, 6:39 am
    A fairly new search engine optimization technique has risen and is gaining in popularity. It’s called PageRank sculpting. I see several problems with this technique, which I’ll cover in a minute, but for now let’s define PageRank sculpting. PageRank sculpting is the practice of attempting to boost the PageRank on certain high value pages on your […]
  11. Is Twitter Good For SEO? 10 Oct 2008, 1:15 pm
    I don’t dispute the value of Twitter at all. As a social marketing tool it is a very valuable tool and is great for attracting new blog readers and finding people to network with. But is it good for SEO? Partially. You can get one good inbound link to the website of your choice. But that’s it. […]
  12. Google Reveals Its Inbound Link Prejudices 10 Oct 2008, 6:04 am
    Google wrapped up its blog series on links last night with a post on inbound links. Quite frankly, I’m not a bit surprised at the message they delivered, but I am surprised that the post was much shorter than I anticipated. Their post on outbound links was much more detailed. Reading the Google Webmaster Central Blog, […]
  13. Analytics: Can You Dispense With It? 9 Oct 2008, 7:13 pm
    If you run a business site of any kind then you’ll need some way to measure your traffic and conversions that you generate from all sources including your search engine optimization efforts. Google Analytics works as a free package and there are several paid analytics packages that are worth the investment as well. Whether you […]
  14. Google To Add RSS Feeds To SERPs 9 Oct 2008, 7:21 am
    (Source) Quite frankly, it seems a little odd to me that this isn’t already an option, and I’ve wondered in the past why it wasn’t. McGee even points out that Google is the only major search engine not to offer such a feature. That is odd in itself, since Google is so often the trendsetter, […]
  15. Affiliate Marketing: Can You Promote Your Products Through Articles? 8 Oct 2008, 9:36 am
    Article marketing is a good way to drive traffic and build links as part of your search engine optimization efforts to any website or property online. But what is the most effective way to use article marketing to promote your affiliate products and services? If you promote your affiliate companies directly then you are building […]
  16. Should You Write For Search Engines Or Social Media? 8 Oct 2008, 7:10 am
    In this world of Web 2.0, there seems to be a lot of confusion about who the audience is. Should your SEO content be targeted toward search bots or social media users? Social media optimization has been a huge buzzword and has almost replaced good old-fashioned search engine optimization in the minds of some content […]
  17. Links Or Keywords: What’s More Important? 7 Oct 2008, 8:54 pm
    We’ve all heard it said that content is king. There is an argument going around, and has been for a long time now, about what is more important - keywords or links. It’s like asking what is more important for the human body: Food or water? Well, you need both to live. When it comes to […]
  18. Boston SEO Networking Group Event Recap 7 Oct 2008, 12:16 pm
    Click here to check outThe Cambridge Search Engine Optimization Meetup Group! Boston SEO networking group hosted its 37th event. The group which has about 450 members held its event just a building away from where Boston SEO Expert Nick Stamoulis from Brick Marketing spoke at the Arlington ebusiness Symposium last week. The event usually hosts industry […]
  19. Link Architecture: What’s Best For Site Users Is Best For Google, And Your Site 7 Oct 2008, 6:36 am
    Google Webmaster Central Blog posted its second in the series on links yesterday and the topic was link architecture. Before commenting, let’s define link architecture: Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. Simply put, link architecture is how you structure […]
  20. Links: Hot Links, Cold Links, Old Links, And Links Galore 6 Oct 2008, 3:16 pm
    The Google Webmaster Blog is about to piss off a lot of people. They’re going to discuss links in a four-part series, starting with the overview, which was today. Tomorrow they’ll discuss internal links. The day after they’ll cover outbound links. On day 4 the topic will be inbound links. The reason I think they’re going […]
  21. How to Write a Landing Page that Converts 8 Jul 2008, 8:08 am
    Most people have no (or simply the slightest) idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else t. […]
  22. Spamming for SEO Clients - What a Way to Make a Living 18 Mar 2008, 6:27 pm
    OK, so if you have a web site you are most likely party to scumbags that will call you, email you, and yes… even spam your blogs and forms with their promises of top ranking and top marketing skills. So I am generally pretty crabby about the spamming part, but when a company spams a one of my customers with NO company url, company name, and a GMail address I get pretty torqued up.This customer, is actually my best friend, and she is not so Internet savvy… So her email spills in to my box with the zillion others, so that I can call her with anything important. Like I said, she is my best fr. […]
  23. Top 5 Ways to Screw Up an Online Store 9 Mar 2008, 11:20 am
    First off, if you subscribe to the “Build it and they will come” philosophy, you can leave now… This post will not help you. Secondly, fixing these items within your shopping cart software systems should not cost a single dime. So what about the VERY common mistakes that people and developers alike make with online shopping sites?I suspect, that somehow the optimization necessities are somewhat “overthrown” by the money hungry marketing savvy techniques, which do not mean a damn thing without the proper foundation. It’s like putting a 5k paint job on a Chevette, if you ask me.E-Commerce Scre. […]
  24. January 2008 : Top 10 US Market Share Search Engines 26 Feb 2008, 9:06 am
    The Nielsen Netratings January 2008 search engine market US share data report is out and we have the data and historical analysis ready for you. Buckle up!In January there are some interesting results for the search game in the US. You might even be a bit surprised, or relieved even. We track these results here at the Cog SEO Blog every month and provide a historical bit of data along with the raw statistics to help you better understand the search market here in the US. You can find past US Search Market Share results in the left menu for review.Might as well start at the top.. Google continu. […]
  25. December 2007 : Top 10 US Market Share Search Engines 29 Jan 2008, 1:50 am
    The Nielsen Netratings December 2007 search market share data report has been released, and you are going to be a bit surprised at the results. We post this search market data every month, and have been doing so since April 2007. This data can have some very interesting trends and twists. If you would like to view the past results we have posted, just use the “US Search Market Data” link in the left menu for all of the reports.Most people will be interested to know that Google lost some ground. I guess I am a bit surprised as well. After coming on strong in November with a 2.2% growth over Oct. […]
  26. Google me the Value of an Authority Site 11 Jan 2008, 5:29 am
    Recently, I have really taken this question to heart. Due to the current host crowding algorithm, I am increasingly aware of the value of a portal type site to secure good position in the search results. However, some folks have been buying domains like they are stocking up for a bad storm.In comes the mini site theory. No doubt the mini site approach has its value, but only if it’s done right. So, you buy 5 or 6 nice domains, build small keyword dense websites on each one and that’s where the trouble can begin. The goal here is to dominate the search results for our targeted keyword phrases w. […]
  27. November 2007 : Top 10 US Market Share Search Engines 28 Dec 2007, 4:13 am
    The Nielsen Netratings November 2007 search market share data report was released yesterday. We post this search market data every month, and have been doing so since April 2007. This can be very valuable data for your SEO campaign strategy. If you would like to view the past results we have blogged, just use the “US Search Market Data” link in the left menu.Chart legend: An estimated 4.3 billion search queries were conducted using Google Search in the US, representing 57.7 percent of all search queries conducted in November 2007. Click to enlarge data image.Google is still coming on strong wi. […]
  28. Google Me the Supplemental Index? 20 Dec 2007, 5:07 am
    Well, apparently in amid a rush of criticism from many webmasters, Google has announced that they have married the supplemental and main indexes. Funny, seems to me with the new tweak to the “Host Crowding Algorithm”, they have only moved the supplemental index to our control. Not that this is totally a bad thing, but once again Google has transferred or shared the responsibility for a task, they didn’t do very well. You might remember back in June 2007, when Google shared the “responsibility” of identifying paid links with the webmasters (and general public). Again, this is something Google w. […]
  29. Top 10 US Search Providers - October 2007 4 Dec 2007, 7:53 pm
    It’s that time again…. Nielsen Netratings has released the top 10 US search providers for October, 2007. We have been posting these market data releases since the April, 2007 report. In the left hand menu you can click “US Search Market Data”, and view all of our past market share posts.There are some interesting developments in October’s market share report. Honestly speaking, I lost a bet as well! Another SEO and I disagreed about Yahoo Search and it’s ability to reclaim it’s once strong brand loyalty. So, what about Yahoo? I suspected that they would begin to initialize the road to regain. […]
  30. Google World - Buying and Selling Links 3 Dec 2007, 5:48 am
    I am at this point totally confused! Why is it that webmasters and SEOs are completely taken by surprise, that selling links which manipulate PageRank are now not within Google’s guidelines? Have we no foresight, or ability to understand the principals of Google’s desire for an un-manipulated index for it’s users? Lets face it change is hard, but is it not the absolute nature of the web? Where would we be now if the search engines had not gotten out of the Meta spamming age? The fact is, the search engines are charged with the dutiful task of providing a clean, valuable resource to their users. […]
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