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SEO - Jan26-Feb 1

Posted on Jan 26th, 2008 • Category: SEO

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  1. How To Waste Money On SEO 7 Sep 2008, 6:45 am
    SEO is a time consuming business at the best of times, however there are some SEO practices that are simply a waste of money. In fact, I would go so far as to say they are a total scam. As you tour the web I am sure you have come across many ads claiming real SEO […]
  2. How Does Private Domain Registration Affect SEO? 6 Sep 2008, 7:50 pm
    Every domain name requires registration and that registration can be made public, or kept private. Most website owners are unfamiliar with this option, simply filling in their contact details and putting ticks in boxes they think appropriate. SERoundTable discussed this issue and whether or not it would affect your search engine rankings. There are many valid […]
  3. Does SEO Terminology Confuse You? 6 Sep 2008, 7:34 am
    The world of SEO is full of abbreviations and acronyms and many people find these confusing. One of the most confusing areas relates to websites (and blogs) and the search engines. Let’s clear up a few off these confusions: Search Engine Crawler: A search engine crawler is really nothing more than a piece of software that […]
  4. SEM And Paid v Organic Traffic 5 Sep 2008, 7:15 pm
    I notice at time that website owners take on a paid search traffic campaign, often using the same keywords as their site. I can understand why since they have optimized those pages for organic search results. However, if you’re going to get heavily involved in search engine marketing, you need to be sure you have […]
  5. Do You Use Keyword Stemming As Part Of Your SEO 5 Sep 2008, 6:32 am
    There are many tools in the search engine optimization cabinet, keyword stemming is just one of them. To many website owners, they will be saying, ‘keyword what?”. Keyword stemming is the fine art of extending a keyword by using plurals, suffixes or prefixes. It can also include the addition of words either side to extend the […]
  6. Is Google And SEO On A Collision Course? 4 Sep 2008, 7:05 pm
    There have been several times when Google have stated they have no problems with the search engine optimization industry or SEO consultants. However, Google seems lately to be pushing nofollow linking whenever they can which ultimately will lead to a showdown between SEO, Google and perhaps website owners. Google seem to be pressuring social networks into […]
  7. Deleted Account by the Facebook Police Part 2: The Drama Continues 4 Sep 2008, 9:09 am
    I had recently written a post about Facebook’s “new and improved” account deletion tactics on our social marketing journal which you can read here, so just when I thought things where over they have started all over again. Just to give you a brief synopsis on how useless Facebook is starting to become, and I […]
  8. Bring Life To Your Content - But Don’t Forget The SEO Factors 4 Sep 2008, 7:01 am
    A page full of text can be pretty dull; in fact it’s often downright boring. Including pictures, cartoons, photos or even a video can help to break up the text and make the page visually more appealing. There are two mistakes that content authors often make, the first is the size, placement and number of […]
  9. Yahoo!, Google, SEO And Backlinks 3 Sep 2008, 6:59 pm
    The forums at DigitalPoint have been discussing the apparent change in Yahoo! back link counts. One voice appears to have lost 5000 links. From an SEO point of view, this could be a heavy loss; it really depends on what percentage those links form. If his starting point is in excess of 20,000, a 25% […]
  10. Social Networking Has Great SEO Potential 3 Sep 2008, 7:18 am
    For many website owners, social networking has been a means to a traffic building end, however, the real benefit can be in the potential it holds to boost your off page search engine optimization strategies. If you consider the basic principles of social networking, it is a means of linking up with likeminded people. Whether your […]
  11. Removing Link Building From The SEO Equation 2 Sep 2008, 7:46 pm
    Eric Ward on Search Engine Land has written what is probably one of the best posts on link building and search engine optimization that I have read in recent times. His philosophy is to remove link building from the SEO equation, particularly when it comes to content creation. To quote from the post: Link building is […]
  12. Google Chrome - A New Web Browser or a Google Fad? 2 Sep 2008, 9:14 am
    It is hard enough to build a site that is compatible with both Firefox and Internet Explorer, we now have to get used to Google’s version of a browser, Google Chrome. Google Chrome is the first browser to be built from the ground up specifically for web 2.0 It is reported to be faster […]
  13. Search Engine Positioning…The Saga Continues! 2 Sep 2008, 6:57 am
    If you have done you keyword research and narrowed those keywords down to your niche then you are ready for the next search engine optimization related task. This one focuses on outlining your site. Each page within your site is going to focus on one keyword or phrase from that niche. Remember that search engines rank […]
  14. Never Underestimate The Power Of The Web 31 Aug 2008, 6:11 pm
    The internet has become one of the most powerful communication tools available with the ability to outperform traditional communication channels such as radio and newspapers. Some would even argue that today’s internet outperforms television when it comes to breaking news. Sitting in the middle of the traditional Labor Day weekend, the power of the internet has […]
  15. Yahoo! Makes Changes - Site Explorer Provides More Useful SEO Info 31 Aug 2008, 7:53 am
    Yahoo! beefed up their Search Explorer a little more and now provide some useful search engine optimization information. The information is still fairly basic when compared to the data you can collect from Google Analytics; however, seeing how other search engines view your site is equally important. Site Explorer has a new interface and provides […]
  16. A Few Link Bait Building Tips 31 Aug 2008, 6:11 am
    If you are operating an online business then you have an opportunity to create content that is not only of value to your readers, it can be an effective SEO resource to develop links. Build a Resource Directory If you are going to build a resource directory then you need to be sure it really is […]
  17. Is Anchor Text Less Important To SEO Now? 30 Aug 2008, 9:04 am
    An article by Patrick Altoft on Blogstorm seems to indicate that perhaps Google is placing less emphasis on keywords in anchor text and looking more for natural links. The article raises some interesting points and if the situation is true, it could have a major bearing on search engine optimization and the way we try build […]
  18. Set Time for a Task a Day! 30 Aug 2008, 8:09 am
    At present, one of the major search engine optimization factors in determining website authority, and subsequently search result placement, is the number and quality and relevant links coming in to the pages of your website. If you set aside a small amount of time each day you can steadily build and manage your links effectively. […]
  19. The Problem With SEO Goals And Timetables 29 Aug 2008, 7:54 am
    When you set out to get a website ranking well on the search results pages, it can be a good idea to set out goals and a timetable for your search engine optimization activities. There are times however when individuals set goals that are unrealistic and timetables for events that are out of their control. Every […]
  20. Running Out of Links? Are you Kidding! 29 Aug 2008, 3:40 am
    A WebMasterWorld forum thread discussed one members view that they had run out of link building ideas. Some of the suggestions were interesting; some were also quite valuable from an search engine optimization perspective. The question was based on one member’s frustration. They had done all the normal link buildings tasks such as article submission, […]
  21. How to Write a Landing Page that Converts 8 Jul 2008, 8:08 am
    Most people have no (or simply the slightest) idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else t. […]
  22. Spamming for SEO Clients - What a Way to Make a Living 18 Mar 2008, 6:27 pm
    OK, so if you have a web site you are most likely party to scumbags that will call you, email you, and yes… even spam your blogs and forms with their promises of top ranking and top marketing skills. So I am generally pretty crabby about the spamming part, but when a company spams a one of my customers with NO company url, company name, and a GMail address I get pretty torqued up.This customer, is actually my best friend, and she is not so Internet savvy… So her email spills in to my box with the zillion others, so that I can call her with anything important. Like I said, she is my best fr. […]
  23. Top 5 Ways to Screw Up an Online Store 9 Mar 2008, 11:20 am
    First off, if you subscribe to the “Build it and they will come” philosophy, you can leave now… This post will not help you. Secondly, fixing these items within your shopping cart software systems should not cost a single dime. So what about the VERY common mistakes that people and developers alike make with online shopping sites?I suspect, that somehow the optimization necessities are somewhat “overthrown” by the money hungry marketing savvy techniques, which do not mean a damn thing without the proper foundation. It’s like putting a 5k paint job on a Chevette, if you ask me.E-Commerce Scre. […]
  24. January 2008 : Top 10 US Market Share Search Engines 26 Feb 2008, 9:06 am
    The Nielsen Netratings January 2008 search engine market US share data report is out and we have the data and historical analysis ready for you. Buckle up!In January there are some interesting results for the search game in the US. You might even be a bit surprised, or relieved even. We track these results here at the Cog SEO Blog every month and provide a historical bit of data along with the raw statistics to help you better understand the search market here in the US. You can find past US Search Market Share results in the left menu for review.Might as well start at the top.. Google continu. […]
  25. December 2007 : Top 10 US Market Share Search Engines 29 Jan 2008, 1:50 am
    The Nielsen Netratings December 2007 search market share data report has been released, and you are going to be a bit surprised at the results. We post this search market data every month, and have been doing so since April 2007. This data can have some very interesting trends and twists. If you would like to view the past results we have posted, just use the “US Search Market Data” link in the left menu for all of the reports.Most people will be interested to know that Google lost some ground. I guess I am a bit surprised as well. After coming on strong in November with a 2.2% growth over Oct. […]
  26. Google me the Value of an Authority Site 11 Jan 2008, 5:29 am
    Recently, I have really taken this question to heart. Due to the current host crowding algorithm, I am increasingly aware of the value of a portal type site to secure good position in the search results. However, some folks have been buying domains like they are stocking up for a bad storm.In comes the mini site theory. No doubt the mini site approach has its value, but only if it’s done right. So, you buy 5 or 6 nice domains, build small keyword dense websites on each one and that’s where the trouble can begin. The goal here is to dominate the search results for our targeted keyword phrases w. […]
  27. November 2007 : Top 10 US Market Share Search Engines 28 Dec 2007, 4:13 am
    The Nielsen Netratings November 2007 search market share data report was released yesterday. We post this search market data every month, and have been doing so since April 2007. This can be very valuable data for your SEO campaign strategy. If you would like to view the past results we have blogged, just use the “US Search Market Data” link in the left menu.Chart legend: An estimated 4.3 billion search queries were conducted using Google Search in the US, representing 57.7 percent of all search queries conducted in November 2007. Click to enlarge data image.Google is still coming on strong wi. […]
  28. Google Me the Supplemental Index? 20 Dec 2007, 5:07 am
    Well, apparently in amid a rush of criticism from many webmasters, Google has announced that they have married the supplemental and main indexes. Funny, seems to me with the new tweak to the “Host Crowding Algorithm”, they have only moved the supplemental index to our control. Not that this is totally a bad thing, but once again Google has transferred or shared the responsibility for a task, they didn’t do very well. You might remember back in June 2007, when Google shared the “responsibility” of identifying paid links with the webmasters (and general public). Again, this is something Google w. […]
  29. Top 10 US Search Providers - October 2007 4 Dec 2007, 7:53 pm
    It’s that time again…. Nielsen Netratings has released the top 10 US search providers for October, 2007. We have been posting these market data releases since the April, 2007 report. In the left hand menu you can click “US Search Market Data”, and view all of our past market share posts.There are some interesting developments in October’s market share report. Honestly speaking, I lost a bet as well! Another SEO and I disagreed about Yahoo Search and it’s ability to reclaim it’s once strong brand loyalty. So, what about Yahoo? I suspected that they would begin to initialize the road to regain. […]
  30. Google World - Buying and Selling Links 3 Dec 2007, 5:48 am
    I am at this point totally confused! Why is it that webmasters and SEOs are completely taken by surprise, that selling links which manipulate PageRank are now not within Google’s guidelines? Have we no foresight, or ability to understand the principals of Google’s desire for an un-manipulated index for it’s users? Lets face it change is hard, but is it not the absolute nature of the web? Where would we be now if the search engines had not gotten out of the Meta spamming age? The fact is, the search engines are charged with the dutiful task of providing a clean, valuable resource to their users. […]
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